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Tag Commander

4

TAG COMMANDER 4

is an integrated serie of Tag Management responding to all the tracking needs of the internet marketing teams.

TAG COMMANDER SITE

Being compatible with all the tags on the market with a library of pre-loaded tags of more than 90 solutions, Tag Commander SITE is the ideal daily partner for the online marketing teams.

The launch of a new solution is done in a few minutes and the autonomy given to the marketing teams by the remote tag management through the Tag Commander interface allow them a complete control to meet the deadlines.

The site performance optimization and the search for incremental revenue becomes the main goal.

Tag Management fnac.com

What are the main TC Sites key benefits?

  • Complete autonomy of the Business/ Operations teams in the time management of their operations.
  • More impact of “freeze code” periods on the behavior of your campaigns.
  • Independence of the marketing teams from the technical team and decrease of the technical resources.
  • Better control for an optimal performance
  • Real-time deduplication of your conversions
  • Suppression of budget allocated to the tags life cycle management (Launching, Modification, Suppression)
  • Targeting and personalization of dynamic criteria
  • Better performance of the loading of pages

  • Compatibility with 100% of the solutions
  • Compatibility with Flash, Ajax, Flex,…
  • 90 solutions referred/ 300 templates of tags (Affiliates, Re-targeting, Ad-serving, Web Analytics, DSP, Social Commerce, Chat, E-mailing,…)
  • Management of pre-production environment/ Qualification/ Production
  • Fast-deployment functionality in 4 clicks
  • 1-click Rollback functionality
  • Tags and their parameters are saved
  • Scheduling of the rags activation period
  • Tag expiration management
  • Alerts set-up on tags behaviors
  • Set-up of the quality standards managing the execution of the tag
  • New intelligence engine embedded (v6) allowing you to manage the conditional activation of tags depending on dynamic criteria (scenario)

TAG COMMANDER Videos

The use of video is affected by the media websites in the news coverage as well as the e-commerce websites to sell products or to share consumers comments. The use of video to engage the visitor and to help the conversion is more and more frequent. The measure of the content becomes an important stake, as well the analysis of the visitor interactions with the player.

The increasing popularity of embedded commercials in the video has also reinforced this stake. Tag Commander accompanies website editors by covering the video canal and by allowing them to get their agility back and a precise management of the tags equivalent to the one of a conventional environment.

Tag Management video allocine.com

  • Remote management of the strategy of the embedded measure in your player
  • Easy set-up of solution testing and suppression of implementation costs
  • Conditional launch of commercial systems
  • Targeting and personalization of dynamic criteria
  • Suppression of time spent on integration
  • Precise measure of the usage of your video programming
  • Compatibility with all the video players (Flash player, Wplayer, Windows Media Player, Flow Player,…
  • Compatibility with 100% of the solutions (Affiliation, Re-targeting, Ad-serving, Web Analytics, DSP, Social Commerce, Chat, E-mailing,…
  • 90 solutions referred/ 300 templates of tags
  • Management of pre-production environment/ Qualification/ Productio
  • Tags monitoring and threshold alert
  • 1-click Rollback functionalit
  • Fast-deployment functionality in 4 click
  • New intelligence engine embedded (v6) allowing you to manage the conditional activation of tags depending on dynamic criteria (scenario)
  • Solution testing in a few clicks

TAG COMMANDER Mobile & apps

The mobile marketing brings to the marketing teams a promise much stronger than the ones worked by the media so far: behind each phone is a unique individual. The multi-platforms strategies impose a complex coordination between the different vendors involved. The “Measure and Tracking” management is not always a priority for the teams under pressure. Tag Commander suppresses the risks of error and simplifies the management of a sub-project measured within the applications.

On this topic, Tag Commander offers innovating solutions allowing for example to operate remotely on an embedded system for good for all your applications and allowing you to have an iso measure strategy.

Tag Management mobile & applications Winamax

  • Centralized management of a new tool deployment on the totality of your applications portfolio.
  • Modification of your strategy of measure without having to re-submit your applications
  • More impact for the user on the application update
  • Coverage of the measure of your applications usage in disconnected mode
  • Integration simplification/ normalization for your teams and vendors
  • Remote activation of commercial elements depending on
  • Meta SDK
  • Compatibility with 100% of mobile solutions
  • Compatibility with the main mobile ad-servers in the market
  • Compatibility with the main webanalytics solutions in the market
  • Compatibility with all the platforms: IOS, Androïd, Bada, Blackberry,…
  • Fast-deployment functionality in 4 clicks
  • 1-click rollback functionality
  • Alerts set-up depending on tags behaviors
  • Conditional launch of commercial systems
  • Targeting and personalization of dynamic criteria

TAG COMMANDER 4

Tag Commander has been created to allow online organizations and internet teams to gain in productivity in managing their e-marketing solutions by centralizing the management of the performance measurement in a unique interface.

This interface, combined with a unique tag gives the business/ operational teams the necessary autonomy to imagine and execute their online operations within the deadline. This benefit is applicable to all the interactions canals (website, mobile website, applications, video, widget...).

Tag Management tablet, mobile, site, video, applications
  • In your daily goal to obtain the optimal performance, Tag Commander can guaranty the complete control of deadlines and scheduling and assures a better agility of the support teams.
  • By suppressing the heaviness of having to place tags and the hidden costs, Tag commander can smooth your organization by suppressing the implementation costs and by lightening the work load on the technical side allowing a better control of quality and re-deployment of resources towards priority projects.
  • The normalization of how the tagging process goes introduced by Tag Commander simplifies also clearly the vendors’ coordination.
  • At the scale of your organization and of the Online Operations management, Tag Commander makes the team productivity dynamic and offers a centralized management of the strategy deployment on your sites network.
  • Multi-canal coverage: websites, mobile sites, Flash website, Mobile Apps, video players, dedicated Apps (TV, media center), embedded systems (software PC/ MAC, public terminals), Game Consoles (WII, PS3, XBOX), Commercial slots/ links, Intranets/ Extranets, Widgets, Flows (RSS, Podcasts, streaming), Multimedia players
  • Management of pre-production/ Qualification/ Production environment
  • Pre-set tags library
  • Real-time tags monitoring and alerts launching
  • Validation workflow: Tag Commander organizes the information flow on tags in the case of complex projects mixing internal and external resources
  • New intelligence engine embedded (v6) allowing you to manage the conditional activation of tags depending on dynamic criteria (scenario)
  • A/B Testing of solutions
  • Tags and their parameters are saved
  • Scheduling of the tags activation period
  • Access to the best-practices of each tag implementation
  • Advanced management of user rights: the management of large teams is facilitated and the preciseness of the definition of the rights allows to delegate the access rights to your teams in a way to make tem autonomous
  • Multi-languages interface
  • Online support and access to the multi-languages support
  • Actions tracking dashboard
  • Facebook
  • Twitter
  • Blog

SERVICES

Tag Management consulting audit consulting formation

Supporting your team in the audit of their Tag commander strategies of tracking and implementation is the guaranty of a good functioning of the solution as well as the reliability of the system set-up.

In the context of your measure strategy in marketing, we assist you to:

  • Identify metrics adapted to your goals
  • Measure what you can’t manage to measure
  • Open your system of measurement to new metrics
  • Simplify the life cycle management of tags embedded in your websites

Your constraints can be technological or functional, the Tag Commander consultants benefit from a 10-year experience in tag management and tag planning for numerous solutions and environments. They also have a very precise vision of measure stake and best practices in this domain, an opportunity for you to better your system of marketing measurement.

Would you like to know more about us?

TRAINING

Our training program offers your team the opportunity to take a step back from their daily activities and help them learn new skills by acquiring rapidly key analysis concepts and tools to manage recurrent situations encountered by the marketing department.

We train to use the Tag Commander solution as well as on the framing of the strategy of marketing measurement with a follow-up of the team regarding their performance, their understanding of the difference between the tools of measurement or the good practices in the conversion deduplication.

Our teams also share their experience on the impact of the Tag Management solution deployment among big firms and are able to guide you through the best-practices in deployment as well as in the analysis of the Tag Commander ROI.

Contact us