Tag Commander
Universal Tag Container
 
  • Audit
  • Consulting
  • Trainings


    •  Audit & Consulting


    Tag Commander is the best solution for managing your tagging strategy.

    Our team can help you :

  • to standardize the way you measure your activity

  • to modify the way your marketing measurement process is structured and open it to new metrics that could be easier to measure with the help of Tag Commander versus your previous system

  • to optimize the way you use our solutions

  • to provide you with best practices used by your industry

  • to help you to install a new e-marketing tools : we can be be the link between the consultancy team of the e-marketing solutions and your internal IT department or your

  • to help you to launch a “universal Tag” strategy

  • to Simplify your tagging projects

  • to evaluate the number of days needed to conduct a specific tagging project

  • to conduct this specific tagging project

    That’s the reason why we created this Audit and Consulting activity.

    Our Consultants benefit from more than 10 years of experience in the e-marketing field (web analytics, ad-serving, e-mailing, sponsored links,…). They have conduct hundreds of project at an international level (Europe, APAC, South America,…) with various e-marketing tools and with focus on different areas as mobile, internal applications, external applications, rss feeds, video, crm, secured area,...

    Their experience concerns also fields as Bank and Insurance companies, Media, E-commerce, B2B websites and B2B partners extranet, classifieds website, corporate website and worldwide network.

    They also have experience dealing with huge volume website (Above 200 million pages views per month with a focus on website with more than 1 billion pages views par month) focusing on the impact of the tag on the page performance.

    •  
     Trainings


    Delivering customer training on our solution is part of our activity. Not only we provide a global solution for managing your tagging we support your team on how to leverage it on the most efficient way for your activity and get the best out of our solutions. Thanks to an effective training, your teams get up to speed on tagging strategies, and in a few days acquire what would take months of experience.

    We propose customized and standard trainings that cover major areas you should master :

    The use of Tag Commander

  • Administration of your tag with Tag Commander : Tc Sites meet the IT team (Tc Sites)

  • Administration of your tag with Tag Commander : Tc Sites meet the marketing team (Tc Sites)


    Focusing on marketing teams

  • Measuring campaign performance with Tag Commander (Tc Campaigns)

  • Differences of measurement between tools : Mastering critical topics

  • Deduplicating attributions in conversion measurement : challenges and methodology

  • Using Tag Commander to implement Customer Relationship Management


    Focusing on IT and Marketing decisions makers

  • Launching a Universal tag strategy in your company : Challenges, methodology and best-Practices

  • Centralized/decentralized tagging process : which strategy for global companies ?

  • Setting a marketing measurement strategy : Challenges, methodology and best practices

  • Web analytics Tagging methodology / specialization per platforms
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    What is a Tag Container ?

    A Tag Container is a virtual element capable of embracing the content of tracking. Tracking elements may vary (Web Analytics, Affiliation, SEO, mobile...) and are usually based on heterogeneous technologies (iframe, images tags, JavaScript tags, XML files ...). A Tag Container must be coupled to a parameter and a production interface that will permit to replace the manual tagging process by a centralized and user friendly management interface. Tag commander is a Tag Container associated to a Universal tag.

    What is the relation with a Universal Tag ?

    A Universal tag is a norm that permits to define an exhaustive list of variables that a web site would like to collect in order to share with third party tools such as indexation robots, ad-server, affiliation platforms, CMS, referencing optimization, targeting solutions, web-analytics... A Universal tag works independently from third party tracking. Tag Commander enhances both concepts Universal tag and Tag Container into one solution, creating the first Universal Tag Container.

    Piggy backing

    In web terms piggy backing consists on linking a third party tracking to another thanks to a proprietary technology (Tag Commander). The Tag container enhances a second tag (WebAnalytics, Affiliation, AdServer). Each tracking tool on the web uses its own elements and there for its own tags, the ones you have to add, remove, modify. The more elements you manage, the more tags you have to deal with. Using the piggy backing technique via a Tag Container is an efficient and secure way to avoid technical interference on the web site, the mobile application or the solution you want to measure.

    Tag Performance, Asynchronous Tag

    Web sites performance is critical for visitors, performance is strongly linked to tag execution time. Navigation is often slowed due to third party scripts (advertising, audience tags...) that are downloaded after the home page, creating a negative user experience since each display of a new page takes several seconds. Optimizing the way scripts are executed permits pages to be downloaded faster. Tag commander accelerates web pages download time.

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