Tag Commander
Universal Tag Container
 
  • Becoming a partner
  • Partner program



    •  Becoming a partner


    If your own business performance is linked to tags that your client have to insert or customize in their websites, you should have the right profile to become one of our partners. Our solution will help you to boost your business by providing an easy way for your client to manage the life cycle of their tag.

    If your requirements are quickly set-up, you will also be able to work quickly on data collected and create value for your clients inside a much shorter time cycle.

    To sum up, do you have the right profile to become one of our partners ?

  • Your own activity is linked to tag insertion or customization
  • Your own projects are often delayed due the time needed by your clients or partners to insert the required tags on the targeted website
  • Your projects are often impacted by the cost of implementation that can afraid your clients or decrease your own budget


    Why you should join our partnership ?

  • Gaining more autonomy in the management of tags
  • Lower the cost of implementation/modification/suppression
  • Lower the time spent by your team (internal or external) at managing “tag” projects
  • Differentiate yourself from your competitors by providing an unequaled agility
  • You want your recommendation toward your clients to be set-up much faster
  • You want to shorter the time frame of your client


    If you want to know more about our partner program, click here !

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     Partner Program


    Our partner program is a perfect frame to build a trusted relationship that will allow you to differentiate yourself and demonstrate a high added value.

    Tag Publisher Partner Program You’re editing an e-marketing solution and as a consequence publisher of one or several tags. You’d like to study the way your tag could join our tag library Tag Commander but also study the way we could bring an additional added value by connecting our system. To discover the benefits of a deeper collaboration, click here .

    Recommender Partner Program You are in a position where you can recommend our solution to some clients or partners who are looking for a more efficient way to manage their tag life cycle, to lower their costs,... To discover the benefits of a deeper collaboration, contactez-nous en click here.

    What will be the advantage of our partner program ?

  • Free training to our solutions
  • Premium access to our support team with access to our red line
  • Updated and frequent flow of information concerning our products, our new clients and our best practices
  • Specific pricing grid
  • Invitation to our annual events including a presentation of our roadmap

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    What is a Tag Container ?

    A Tag Container is a virtual element capable of embracing the content of tracking. Tracking elements may vary (Web Analytics, Affiliation, SEO, mobile...) and are usually based on heterogeneous technologies (iframe, images tags, JavaScript tags, XML files ...). A Tag Container must be coupled to a parameter and a production interface that will permit to replace the manual tagging process by a centralized and user friendly management interface. Tag commander is a Tag Container associated to a Universal tag.

    What is the relation with a Universal Tag ?

    A Universal tag is a norm that permits to define an exhaustive list of variables that a web site would like to collect in order to share with third party tools such as indexation robots, ad-server, affiliation platforms, CMS, referencing optimization, targeting solutions, web-analytics... A Universal tag works independently from third party tracking. Tag Commander enhances both concepts Universal tag and Tag Container into one solution, creating the first Universal Tag Container.

    Piggy backing

    In web terms piggy backing consists on linking a third party tracking to another thanks to a proprietary technology (Tag Commander). The Tag container enhances a second tag (WebAnalytics, Affiliation, AdServer). Each tracking tool on the web uses its own elements and there for its own tags, the ones you have to add, remove, modify. The more elements you manage, the more tags you have to deal with. Using the piggy backing technique via a Tag Container is an efficient and secure way to avoid technical interference on the web site, the mobile application or the solution you want to measure.

    Tag Performance, Asynchronous Tag

    Web sites performance is critical for visitors, performance is strongly linked to tag execution time. Navigation is often slowed due to third party scripts (advertising, audience tags...) that are downloaded after the home page, creating a negative user experience since each display of a new page takes several seconds. Optimizing the way scripts are executed permits pages to be downloaded faster. Tag commander accelerates web pages download time.

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