Tag Commander is a Saas Application providing a Universal Tag Container service. It produces a tag container (master tag or meta tag) that concentrates in one tag the work done by several classical tags. As a consequence, it will simplify the management of tags, accelerate the customization and deployment process. It will also accelerate the suppression of tags and increase the reactivity of marketing teams when they want to deactivate a tag. Tag Commander helps its customers to take control over the life cycle of tags.

Yes. Tag Commander is compliant will all the tags currently in the market. Tag Commander is totally independent of existing e-marketing or e-commerce tags on the market.

Yes. Tag Commander may have a positive effect by accelerating the loading time of pages by slowing down the loading/execution time of tags embedded. Usually you don’t need all the tags in one page to be loaded/executed at the same time. Defining rules will help you to gain speed. This impact is key for landing pages and conversions rates. In addition to this, Tag Commander is optimized in order to execute itself faster than the sum of all tags embedded.

No. Tag commander is a Tag Container and will embed the tags you need to measure the performance of your activity, it will embed tags in one tag, a faster and simpler one. Tag Commander is more performant that existing tags in the market. Our Focus at Tag Commander is to help internet teams to work faster and easier with the partners they have choosen. Tag Commander is a business accelerator that could benefit to all players in the internet field.

No. Tag commander will have a positive effect on your costs. Both your direct and indirect costs associated with tag management will decrease. By using tag Commander, you will avoid overspending in tag implementation/modification projects. You will also gain in productivity inside your team being able to focus your budget on activities that will leverage directly your performance. The Cost associated with the use of Tag Commander will have a marginal effect on your costs. Our customers consider us as capex more than opex.

Your team will be able to focus on business performance instead of spending time installing a correct performance measurement system. You will be able to fully leverage your e-marketing tools without doubting about data quality. Your team will benefit of quality of data for better decision making and will be able to explore new areas of profit. Real measurement thanks to internet becomes a reality.

Tag Commander is a Technology company founded by a team with years of experience in internet measurement, working on the most complex projects. The solution we have built responds to the most complex issues reporting tag management. We manage technical complexity in a user friendly way. We adapt to all customer situations. As a marketing team you will gain autonomy.

You won’t add one. You will embed the existing tags in a unique tag, our tag container that will embed all your existing tags. Then you will be able to pilot the life cycle of your tags thanks to a single and friendly interface, with a total autonomy.

This could be a temporary solution but not a definitive one. From our experience we know that this is one of the most complex things to do in e-marketing. Tag Commander is the results of years of experience and R&D. We thing that tag container provider should be independent from your e-marketing provider. They key formula in Internet is clearly that measure is money and getting the same company both measuring the performance and selling you to boost performance. Our opinion is that Tag Container solutions should join your internet or IT tool box and be mastered on your side with the help of the editor of the solution.

From our experience, knowledge, creativity and competency exist in every team and we are sure that you team could give birth to a solution. Nevertheless, Tag containing has nothing to see with your core business. It’s just a matter of time but one day your management will choose to stop such an activity and then you will have to switch to an external solution. Until this decision, you will benefit from a solution that won’t be the best of the market, just because it won’t be the only goal of your internal team to maintain it and also because your investment in that subject will be limited. From our experience, we observed that relationship between marketing teams and IT Teams can be sometimes difficult, because each team are exposed to pressure of time and business, Asking the IT team to develop a solution won’t eliminate the kind of problem you may observe when you’re asking for something urgently. The challenge for us is to give the control to the marketing, in collaboration with the IT team and it seems for us the best solution.

Our pricing is based on a “set-up” (corresponding to a license) and a “run” cost based on the volume of use.

Data is stored in your own servers.

Between 1 day and 1 month depending on the complexity of your website. Modifying the parameters inside a tag can be done in few minutes. Suppressing a tag can be done in less than one hour. Desactivating a tag can be done in less than 2 minutes. Reactivating it also.

Every company that needs to manipulate tags and interact with them : publishers, interactive agencies, e-commerce websites, classified websites, banking and insurance websites, Telco providers, B2B websites, corporate websites and global networks, Performance oriented companies, web analytics companies, advertising agencies,... Consulting companies or performance oriented companies will choose us to shorten their cycle and accelerate their impact. Advertising agencies and interactive agencies will choose us in order to gain reactivity and agility. Others will use us to improve the performance of their web pages and get a better view on conversion and attribution process.

Tag Commander is a tag container that can embed other tags whereas classical tags are more elementary. Tag Commander can be Master Tag or Meta Tag but much more sophisticated.

Tag commander provides both a tag container solution and a universal tag solution, delivering the first Universal Tag Container.
Universal tags define a standard set of variables that can be shared with third-party tools (indexation spider, tracking’s tools, CMS, SEO optimization tool, targeting solutions, web analytics). Universal tags are independent from other tags.

Let’s take the example of an extranet whose audience is measured with an internal tool (ExtraStat) and an external tool (SuperStat) :

The universal tag could contain the information needed to feed the variables of both tools
·  Page_Name
·  Page_Path
·  Status (connected or not)

The container tag which is on each page of the extranet will embed 2 tags
·  Tag ExtraStat
·  Tag SuperStat ·  Last step, Tag Commander will organize the mapping between the Universal Tag and the Container Tag

Yes. It’s one of the best strategies that you can have. Adding a new tag in your CMS will be an easy task and will provide agility to your team.

A Tag Container is a virtual element capable of embracing the content of tracking. Tracking elements may vary (Web Analytics, Affiliation, SEO, mobile...) and are usually based on heterogeneous technologies (iframe, images tags, JavaScript tags, XML files ...). A Tag Container must be coupled to a parameter and a production interface that will permit to replace the manual tagging process by a centralized and user friendly management interface. Tag commander is a Tag Container associated to a Universal tag.

A Universal tag is a norm that permits to define an exhaustive list of variables that a web site would like to collect in order to share with third party tools such as indexation robots, ad-server, affiliation platforms, CMS, referencing optimization, targeting solutions, web-analytics... A Universal tag works independently from third party tracking. Tag Commander enhances both concepts Universal tag and Tag Container into one solution, creating the first Universal Tag Container.

In web terms piggy backing consists on linking a third party tracking to another thanks to a proprietary technology (Tag Commander). The Tag container enhances a second tag (WebAnalytics, Affiliation, AdServer). Each tracking tool on the web uses its own elements and there for its own tags, the ones you have to add, remove, modify. The more elements you manage, the more tags you have to deal with. Using the piggy backing technique via a Tag Container is an efficient and secure way to avoid technical interference on the web site, the mobile application or the solution you want to measure.

Web sites performance is critical for visitors, performance is strongly linked to tag execution time. Navigation is often slowed due to third party scripts (advertising, audience tags...) that are downloaded after the home page, creating a negative user experience since each display of a new page takes several seconds. Optimizing the way scripts are executed permits pages to be downloaded faster. Tag commander accelerates web pages download time.