Tag Commander - Universal Tag

With a continuing growth in the e-commerce market and the digital economy, the investments can be quite important and the stake in budget allocation become more and more complex to manage.

In this competition and performance race, data became like digital money. Being at the source of all the data collection, the tag has a crucial role since collected data will then be in the center of campaign reviews, negotiation between partners and therefore will impact future investments.

These data will also be directly at the source of acquisition costs, revenue share in the case of marketing performance, payment of affiliates and mix media for future campaigns. They will also allow you to manage your tactics of merchandising, drive ergonomics analysis and visitor experience, and build your CRM strategy…

Despite these significant stakes, the Tag management often remains the weakness of the operational management within online organizations.

Tag Commander mission is to make the Tag Management more efficient for online organizations by focusing on 3 key dimensions:

· Simplify the tags set-up
· Increase the implementation quality
· Develop the business team agility

The company is an independent European company based in Paris and founded with private means.

Equipe dirigeante

François Langrand - Head of Consuting Services

François Langrand, has a masters in computer science from Epita. He started his career as a web project manager in Edatis (major emailing and adserving company). Pasioned for web analytics and tracking, in this role François developed tracking solutions for different environments (emailing, adserving and web analytics)

Prior joining Tag Commander François was the Head of Consulting and Professional Services at Xiti/AT Internet (market web analytics leader).

In this position he recruited and led an international consulting team based in 5 different countries. Thanks to international projects driven in different countries François has developed a deep knowledge and experience of the web analytics market. He has supported large projects by proving innovation and break through solutions to customers such as Air France, Accor, Gucci, Shibstead, TF1 and Price Minister…

As a consulting lead at Tag Commander François supports our customers in all phases of their projects from consulting and implementation to daily support working with the different project teams.

Samuel Font – Head of R&D

Samuel has a computer science degree, and started his career in Editis as a Developpement lead where he developed the e mailing solution Edatis Dialog, pillar solution in Editis strategy. With his team Samuel enhanced Edatis Dialog until V5. Editis Dialog became major reference in the emailing market with customers such as Voyages Sncf, Club des Créateurs de beauté, Vertbaudet, Carat, Air France, Accor, Telemarket...

Samuel directed Editis technical team (45 people) for several years and developed strong offshore activities.

He is the head of R&D.

Michael Froment – Head of Sales and Marketing

Michael has an Economy and Marketing Master degree. He started his career leading sales activities for different ecommerce and CRM Customers (Planet Client, MM…);

Prior joining Tag Commander he was the Head of Sales for major web analytics leader Xiti/ATInternet. In 6 years he developed and structured Xitis sales teams ans activities in France and internationally. He supported strategic projects from customers in Europe, Americas and Asia. Thanks to excellent sales performance and growth from 2003 to 2010, Michael contributed to making of Xiti a web analytics leader and gaining important market share, Xiti (AtInternet) was recognized as a player in the Forrester’s Web Analitics Wave. In 2009 he took over operations of France and North European countries

Michael led major European web analytics projetcs for ecommerce leader such as Rue (Rue du Commerce, Priceminister, Pixmania,…), top French accounts like (Total, Groupe Pages Jaunes, Saint Gobain, Groupe Accor,..), international corporations (le Groupe Schibsted, Gucci Group, …) and succesful « start-up » like Le Bon Coin.