Tag Commander
Universal Tag Container
 
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    •  About us


    Today tags are everywhere and are part of the foundation of the measurement process on internet. Digital performance is based on few lines of code that collect every second billions of data thanks to thousands of tags wherever they are coming from : affiliation, e-mailing, bid management, web analytics, re-targeting,...

    Optimizing the ergonomy of your website, setting-up you optimal landing pages, initializing your e-crm strategy, analyzing the return on investment of your campaigns, launching the right campaigns, identifying the good partnership, all this decision needs to be supported by data and as a direct consequence by tags.

    The challenge is one of the biggest on the web but nevertheless management of tags is one of the weaknesses of the current organization of internet teams.

    Why ?

  • Because Marketing teams prefer to spend time analyzing their performance that spending days and days on the measurement system

  • Because each implementation project is managed manually without the help of any automatized tools (except cms in some configuration)

  • Because “tag” are not perceived as strategic as all companies do have back office system providing with a measure, mostly a measure of the result but not of the way it has been achieved

    Therefore, managing a tag implementation project is a very time consuming activity, with very few rewards and sometimes painful.

    The focus of Tag Commander is to bring efficient solutions to internet team by providing an integrated multi-channel solution for managing and optimizing the marketing measurement strategy. Our mission is to help our clients to solve these problems and climb on the next stage of the ladder to go on discovering internet and its potential. By solving the difficulties associated with measuring, we hope that more reliable and accurate data will emerge helping internet team to focus their attention on data driven decision.

    We consider our approach as fully complementary to the work of the current provider in the e-marketing fields and our goal is to accelerate business and bring more agility to the client. From our experience, this should be very valuable for all companies operating in the e-marketing field.

    Our Company is French , fully independent and located in Paris.


    •  
     Management Team


    François Langrand - Head of Consulting
    François Langrand
    Graduated from the Epita, François began his digital background by working at Edatis as a project manager. He managed a team developing tracking solutions (e-mailing, ad-serving, web analytics).

    Recently, he managed the consulting team of the 1st web analytics provider in France (AT Internet / XiTi) with the challenge of building the professional services offer and coordinating the resources at an international level. He had to manage 20 consultants located in 5 different countries (Europe, North-America) and conducted a direct experience on hundreds of project in France, Norway, Sweden, Italy, Spain, United Kingdom, Singapore, Switzerland, and Germany. His experience in terms of tag implementation allows him to build innovative and highly valuable solutions (Accor, Air France, Schibsted, TF1, Rue du Commerce, Price Minister, Bouygues Telecom, Pixmania,...)



    Samuel Font – Chief technical Officer
    Samuel Font
    Samuel Font also joined Edatis very soon, after graduating from ESIGETEL, and contributed directly to the creation of the famous e-mailing platform “Edatis Dialog”. He managed the developpement team until the Version 5 that was one of the leading platform on the French market (Voyages Sncf, Club des Créateurs de Beauté, Vert Baudet, Carat, Air France, Accor, Telemarket). He left Edatis one year ago after many years of managing up to 45 persons (France and off shore).
     
     Careers and positions


    We are looking for motivated people in our headquarters (based in Paris):

    • Developpement Team
      • LAMP developers(servers languages)
      • IT and security skills
      • JavaScript and tags measurement experts


    • Consulting team
      • Web projects and WebAnalytics managers
      • At least 2 years of experience in e-commerce website management

     
     Privacy


    Tag Commander uses browser cookies, and does not collect any private data about visitors.


     
    What is a Tag Container ?

    A Tag Container is a virtual element capable of embracing the content of tracking. Tracking elements may vary (Web Analytics, Affiliation, SEO, mobile...) and are usually based on heterogeneous technologies (iframe, images tags, JavaScript tags, XML files ...). A Tag Container must be coupled to a parameter and a production interface that will permit to replace the manual tagging process by a centralized and user friendly management interface. Tag commander is a Tag Container associated to a Universal tag.

    What is the relation with a Universal Tag ?

    A Universal tag is a norm that permits to define an exhaustive list of variables that a web site would like to collect in order to share with third party tools such as indexation robots, ad-server, affiliation platforms, CMS, referencing optimization, targeting solutions, web-analytics... A Universal tag works independently from third party tracking. Tag Commander enhances both concepts Universal tag and Tag Container into one solution, creating the first Universal Tag Container.

    Piggy backing

    In web terms piggy backing consists on linking a third party tracking to another thanks to a proprietary technology (Tag Commander). The Tag container enhances a second tag (WebAnalytics, Affiliation, AdServer). Each tracking tool on the web uses its own elements and there for its own tags, the ones you have to add, remove, modify. The more elements you manage, the more tags you have to deal with. Using the piggy backing technique via a Tag Container is an efficient and secure way to avoid technical interference on the web site, the mobile application or the solution you want to measure.

    Tag Performance, Asynchronous Tag

    Web sites performance is critical for visitors, performance is strongly linked to tag execution time. Navigation is often slowed due to third party scripts (advertising, audience tags...) that are downloaded after the home page, creating a negative user experience since each display of a new page takes several seconds. Optimizing the way scripts are executed permits pages to be downloaded faster. Tag commander accelerates web pages download time.

    contact@tagcommander.com
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