The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
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Our latest publicationFall and rebirth: how Platform X is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the proper execution of AI-powered algorithms. However,…
Older publications
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Cookieless: why you should invest in first-party tracking
Cookielessness – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store. Do…
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What solutions are there to replace third-party cookies?
While the end of third-party cookies is approaching, no solution seems yet to have really taken hold to replace them. Between the Privacy…
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Activate audiences, improve KPIs and measure the performance of your campaigns
Last June, we concluded our series of webinars dedicated to Data Governance. If you were unable to attend our previous sessions, you can…
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Data governance: Manage and control your data assets while remaining compliant with regulations
On June 1st, François Labonne, Head of Professional Services, and Nicolas Naparty, Customer Success Accelerator at Commanders Act, hosted a webinar on Data…
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How to reconcile data enrichment and consent?
“Too complex and too risky“. This is often the verdict that falls when, in a meeting, an acquisition manager suggests enriching the data…
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6 best practices to optimize your consent rates
When data is at the heart of companies’ concerns, the protection of personal data is at the heart of customers’ concerns. The consent…
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Privacy Barometer 2023
We’re back with the 2023 edition of the Privacy Barometer based on almost 700 consent banners displayed by our customers! Discover the results…
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How to use CDP at each stage of the customer lifecycle
The customer experience is played out at every stage of the customer relationship lifecycle. Key moments for which the data collected in the…
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Server-side Migration: why proceed step by step
Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn” and…